E-commerce
Vowelle — Modern Bridal Gowns & Private Fittings
Vowelle is an editorial Framer template created for modern bridal ateliers, independent designers, and wedding dress boutiques. Expressive typography, soft neutral tones, and immersive fashion imagery create an experience that feels intimate, refined, and quietly luxurious.
Concept & Art Direction
Vowelle was created as a refined e-commerce system for bridal gowns and accessories.
Vowelle is an editorial Framer template created for modern bridal ateliers, independent designers, and wedding dress boutiques. Expressive typography, soft neutral tones, and immersive fashion imagery create an experience that feels intimate, refined, and quietly luxurious.
Design & Development
The experience combines brand storytelling with a clear, scalable path to purchase.
Designed around discovery rather than conventional ecommerce, Vowelle guides brides through collections, gowns, accessories, favourites, and private appointments. Its connected CMS system makes every product, category, filter, and editorial section easy to manage directly in Framer.